Connecting with our Community: Chad Stark of STARK Carpets
Studio Designer’s Connecting with our Community webinar series was an especially illuminating series of interviews led by CEO Keith Granet. Keith has gotten to know some of the leaders behind the trade’s favorite vendors and brands and invited Chad Stark, Senior VP of STARK Carpets and President of Scalamandre, to share details and advice from one of the most established carpet brands in the industry.
Chad shared some fun facts—like how Leopard Rose is his favorite print—and also revealed that his company had been recently investing in technology to upgrade their entire operations. He revealed that the timing of this helped them become more resilient with the challenges of the pandemic. While the company had to go into “survival mode,” he notes that the company has made every effort to do right by their employees by introducing a flexible work schedule and funding their health care.
Communications is a major focus at STARK and the company has revolutionized how they communicate internally at the company and how they interact with customers. Chad shared the book that “changed his life”— Scaling Up by Verne Harnish that has been key in how he is pushing the company forward. He noted that “COVID-19 is primarily responsible for the company’s digital transformation” and that they’re putting more focus on being a partner to clients. Chad believes that in addition to a strong product line, his company sets itself apart with “peace of mind service” and top-notch customer support. Chad also spoke about his company’s virtual showroom tours as well as their their partnership with Mask Club using Scalamandre fabrics.
View the recording of the Chad Stark interview here, check out the full collection of Connecting with our Community webinars, or read a blog post about the entire series.
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