Interior designers always want to look their best for their clients and fonts are quick and effective way to redefine an aesthetic whether its the text used on their sales website, business cards, marketing materials, and even business documents like proposals and invoices. In pop culture, fonts helps to define works or art, brand identities, and often evoke the overall aura of the television show, movie, music album, or book it is promoting. Two great websites—Fonts in Use and Typewolf— help demystify fonts you might see in everyday life or in your favorite movie poster. Check out the following sites that uncover the font names of the type and logos you might have seen in your search for creative inspiration.


Fonts in Use

The informative blog Fonts in Use calls itself “an independent archive of typography” that details notable fonts used by companies like how ITC American Typewriter Regular is the font for the iconic “I ❤️ NY” logo found on merchandise through New York City.

Click on each image below to read a blog post about the origins behind each iconic logo.






The great type trend blog Typewolf is currently in hiatus but remains a robust resource for great fonts, especially its compelling series “Fonts in Popular Culture Explained” which can be seen in Part 1, Part 2, and Part 3. Check out some samples from these posts along with the font names used in each poster.


The hit Netflix show Stranger Things uses ITC Benguiat as the main branding font. It’s shown in the poster above in the red outline and in the white text at the top.


The Netflix series The Politician uses the font Roslindale for the show logo, set in the bold condensed style of the display version.


The Four Winds, a 2021 novel by Kristin Hannah, uses the font Peignot for the book cover art.


Lovecraft Country, a horror TV series produced by HBO, uses the font ITC Serif Gothic for the title and poster artwork


Billie Eilish’s 2021 album Happier Than Ever uses the font Coronet for the album cover artwork